DOUCHEBAG OF THE DAY: MARKETERS OF 'CAPTIVITY'

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*click image to enlarge and get a good look*
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I meant to post about this a few weeks ago. It came up in the news this morning, so I figured better late than never.....

For those of you in LA (and maybe NY) you may have seen those fucked up billboards for the upcoming horror movie CAPTIVITY. (pic to the right is NOT the image I'm referring to.... link to billboard pic at bottom)

The billboard image is broken down into 4 informative how-to sections:

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* ABDUCTION, in which a terrified young blond woman has either a gloved or black hand over her face, as if she's being kidnapped.

* CONFINEMENT, in which she's behind a chain-link fence and appears to be poking a bloody thumb through the fence.

* TORTURE, in which she is flat on her back, her face in a white cast, with red tubes that resemble jumper cables running into her nostrils.

*TERMINATION, in which her head dangles over the edge of a table, the murder complete.

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"Hooray for horrid violence against Women!" Fucking douchebags. Besides the issue of violence against women, this billboard is completely inappropriate for a public setting at a busy intersection... one is located across the street from an elementary school.

People have been so outraged by this the Studio is taking them down today. What's even worse, the fucking executive cocks from distributors Lionsgate and AfterDark Films are playing dumb and passing the blame as to how the image got placed on the billboards in the first place. Peter Wilkes, a Lionsgate executive, said the studio had nothing to do with the ads that bear its name. Courtney Solomon, who runs After Dark said the billboards, one of 50 or 60 concepts under consideration, were a mistake before any were approved, it ended up at a printing plant and up on billboards in L.A., as well as on New York taxicabs. "To be honest with you, I don't know where the confusion happened and who's responsible," Solomon said.

Whatever Douchebags. Either this is a blatant marketing ploy and/or you're all completely inept.

For those of you who want to see the billboard, I posted a pic HERE. Imagine coming up over the hill on and this giant billboard comes up over the horizon right in your face. Not the worst image I've seen before (or near), but on a public billboard at a very busy intersection? In front of an elementary school?

(article)